Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
Persuading Customers When They Ignore Marketing
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Description
Starting from the premise that customers are behaving more like cats than Pavlov's dogs, Bryan and Jeffrey Eisenberg examine how emerging media have undermined the effectiveness of prevailing mass marketing models. This paradigm shift has created an unprecedented opportunity for businesses to redefine how they communicate with customers. "Waiting for Your Cat to Bark?" provides businesses with a proven context for retooling in a rewired market.
RRP: £9.99
Our Price: £8.99
Our Price: £8.99
Multibuy Prices:
| 20+ |
| £8.49 |
Author/Artist Bryan Eisenberg;Jeffrey Eisenberg;Lisa T Davis
ISBN/Ref 9780785218975
0785218971
Publisher Thomas Nelson
Published 2006-10-31
Format hardback
Product ID 119806
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