The Religious Dimensions of Advertising Paperback

by Tricia Sheffield;


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The Religious Dimensions of Advertising

Full Product Description

This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.

The Religious Dimensions of Advertising by Tricia Sheffield was published by Palgrave Macmillan in February 2016. The ISBN for The Religious Dimensions of Advertising is 9781349535453.

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Specifications

Details for The Religious Dimensions of Advertising

Page last updated 8th December 2016
Author / Artist
Book FormatPaperback
PublisherPalgrave Macmillan (February 2016)
Edition1st ed. 2006
Weight268g
Number of Pages190
Thickness11 mm
Height216 mm
Width140 mm
ISBN9781349535453
ISBN-101349535451
Product Code4453844
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