Public Relations: Strategies and Tactics, Global Edition Paperback

by Bryan H. Reber; Dennis L. Wilcox; Glen T. Cameron;


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Public Relations: Strategies and Tactics, Global Edition

Full Product Description

Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

Public Relations: Strategies and Tactics, Global Edition by Bryan H. Reber; Dennis L. Wilcox; Glen T. Cameron was published by Pearson Education Limited in July 2014. The ISBN for Public Relations: Strategies and Tactics, Global Edition is 9781292056586.

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Details for Public Relations: Strategies and Tactics, Global Edition

Page last updated 29th September 2016
Author / Artist
Book FormatPaperback
PublisherPearson Education Limited (July 2014)
Edition11th edition
Weight1004g
Number of Pages624
Thickness22 mm
Height254 mm
Width204 mm
ISBN9781292056586
ISBN-101292056584
Product Code4275510
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