Holy Mavericks Paperback

Evangelical Innovators and the Spiritual Marketplace

by Phillip Luke Sinitiere; Shayne Lee;

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Holy Mavericks

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Joel Osteen, Paula White, T. D. Jakes, Rick Warren, and Brian McLaren pastor some the largest churches in the US, lead vast spiritual networks, write best-selling books, and are among the most influential preachers in American Protestantism today. Spurred by the phenomenal appeal of these religious innovators, sociologist Shayne Lee and historian Phillip Luke Sinitiere investigate how they operate and how their style of religious expression fits into America's cultural landscape. Drawing from the theory of religious economy, the authors offer new perspectives on evangelical leadership and key insights into why some religious movements thrive while others decline. "Holy Mavericks" provides a useful overview of contemporary evangelicalism while emphasizing the importance of 'supply-side thinking' in understanding shifts in American religion. It reveals how the Christian world hosts a culture of celebrity very similar to the secular realm, particularly in terms of marketing, branding, and publicity."Holy Mavericks" reaffirms that religion is always in conversation with the larger society in which it is embedded, and that it is imperative to understand how those religious suppliers who are able to change with the times will outlast those who are not.

Holy Mavericks by Phillip Luke Sinitiere; Shayne Lee was published by New York University Press in April 2009. The ISBN for Holy Mavericks is 9780814752357.

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Details for Holy Mavericks

Author / Artist
Book FormatPaperback
PublisherNew York University Press (April 2009)
Number of Pages208
Thickness13 mm
Height228 mm
Width151 mm
Product Code1902377
Page last updated 26th May 2015
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