Guaranteed Pure Paperback

The Moody Bible Institute, Business, and the Making of Modern Evangelicalism

by Timothy Gloege;


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Guaranteed Pure

Full Product Description

American evangelicalism has long walked hand in hand with modern consumer capitalism. Timothy Gloege shows us why, through an engaging story about God and big business at the Moody Bible Institute. Founded in Chicago by shoe-salesman-turned-revivalist Dwight Lyman Moody in 1889, the institute became a center of fundamentalism under the guidance of the innovative promoter and president of Quaker Oats, Henry Crowell. Gloege explores the framework for understanding humanity shared by these business and evangelical leaders, whose perspectives clearly differed from those underlying modern scientific theories. At the core of their "corporate evangelical" framework was a modern individualism understood primarily in terms of economic relations. Conservative evangelicalism and modern business grew symbiotically, transforming the ways that Americans worshipped, worked, and consumed. Gilded Age evangelicals initially understood themselves primarily as new "Christian workers--employees of God guided by their divine contract, the Bible.
But when these ideas were put to revolutionary ends by Populists, corporate evangelicals reimagined themselves as savvy religious consumers and reformulated their beliefs. Their consumer-oriented "orthodoxy" displaced traditional creeds and undermined denominational authority, forever altering the American religious landscape. Guaranteed pure of both liberal theology and Populist excesses, this was a new form of old-time religion not simply compatible with modern consumer capitalism but uniquely dependent on it.

Guaranteed Pure by Timothy Gloege was published by The University of North Carolina Press in February 2017. The ISBN for Guaranteed Pure is 9781469633435.

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Specifications

Details for Guaranteed Pure

Author / Artist
Book FormatPaperback
PublisherThe University of North Carolina Press (February 2017)
Weight477g
Number of Pages328
Thickness18 mm
Height235 mm
Width155 mm
ISBN9781469633435
ISBN-101469633434
Product Code4517596
Page last updated 7th June 2018
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