Fred 2.0 Hardback

New Ideas on How to Keep Delivering Extraordinary Results

by Mark Sanborn;

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Fred 2.0

Full Product Description

‘Fred 2.0’ is the follow-up leadership book to ‘The Fred Factor’ by internationally renowned ideas guru – Mark Sanborn.

Nine years ago the world was introduced to Mark’s postman – Fred – who delivered extraordinary service every day. Fred has gone on to inspire millions in the business world to strive for the very best customer service and customer experience in every area of their company/service/church (just read the endorsements below and see for yourself). And now that our global economy is shifting, delivering far-beyond-the-average service is more important than ever.

‘Fred 2.0’ goes further to develop and equip readers and leaders with new strategies and ideas that help them achieve more. With Fred’s help, you can see those business dreams become your business reality.

About the Author

Mark Sanborn is the president of Sanborn & Associates Inc., an idea lab for leadership development. lists Mark as one of the top-thirty leadership experts in the world.

In addition to his experience leading at the local and national levels, he has written or coauthored eight books and is the author of more than two dozen videos and audio training programs on leadership, change, teamwork, and customer service. He has presented more than two thousand speeches and seminars in every state and in a dozen countries. In 2007 Mark was awarded the Ambassador of Free Enterprise Award by Sales & Marketing Executives International. He lives in Highlands Ranch, Colorado, with his wife, Darla, and sons, Hunter and Jackson.

Fred 2.0 by Mark Sanborn was published by Tyndale House in March 2013. The ISBN for Fred 2.0 is 9781414362205.

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Publisher's Description

Nine years ago, bestselling author and business consultant Mark Sanborn introduced the world to Fred, his postman, who delivered extraordinary service in simple but remarkable ways. Fred’s story inspired millions. Companies—even, cities—were inspired to turn the ordinary into the extraordinary each day.

Today, with stiff competition from the networked global economy, delivering extraordinary results is more important than ever. With Fred 2.0, Mark not only revisits the original Fred to gain new insights, but also equips all of us with new strategies to achieve more. You’ll not only be inspired by Fred 2.0, you’ll also have the tools and strategies to aim higher and achieve the extraordinary.
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Introduction: Why Fred 2.0?
Chapter 1 Normal Is Overrated
Chapter 2 What Ever Happened to Fred?
Chapter 3 It’s Always about Service
Chapter 4 Start with Commitment
Chapter 5 Work with Passion
chapter 6 Cultivate Your Creativity
Chapter 7 Develop Your Difference
Chapter 8 Build Better Relationships
Chapter 9 Elevate the Experience
chapter 10 Renew Your Resolve
Chapter 11 What If You’re a Head Fred?
Chapter 12 Build a Team Fred
Chapter 13 Raise a Fred Jr.
Chapter 14 Create a Community of Freds
Chapter 15 Best Always


“Mark Sanborn has done it again. Regardless of what department you work in or what your job description says, Fred 2.0 demonstrates you can provide greater service, build better relationships, and create more value. It is not just a recipe for finding more satisfaction at work; it’s a blueprint for fixing our global economy.” - Michael Hyatt, New York Times bestselling author and former CEO of Thomas Nelson Publishers.

“At Zappos we have been using The Fred Factor for several years to inspire our employees to take ownership of customer service and to use their own experiences to live and deliver wow.” - Tony Hsieh, CEO of Inc. and New York Times bestselling author of Delivering Happiness.

“I promise that if you take Mark Sanborn’s advice to heart and begin a more ‘Fred-like’ existence, you will never view yourself the same way again.” - John C. Maxwell, Popular speaker and bestselling author of The 21 Irrefutable Laws of Leadership.

“In Fred 2.0 Mark Sanborn shares extraordinary examples of people who are committed to service. This book encourages us as individuals and companies to live with intent, passion, and integrity as our guiding principles. Fred 2.0 is a book everyone in a service business will want to read and share!” - Jennifer M. Griffith. President of Commerce National Bank.

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Details for Fred 2.0

Author / Artist
Book FormatHardback
PublisherTyndale House (March 2013)
Number of Pages182
Thickness23 mm
Height193 mm
Width132 mm
Product Code4058554
Page last updated 12th March 2016
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