Branded Pb Paperback

Sharing Jesus with a Consumer Culture

by Tim Sinclair;

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Branded Pb

Full Product Description

The church spends $1.5 million for every one new follower of Jesus. Apple sells 26 iPads every minute. What is it that makes Apple so exciting and Jesus so boring? What is it that compels someone to bring their iPod everywhere and their Bible nowhere? In a word: marketing. Jesus is a life-changing product with lousy salespeople--people who are intimidated and embarrassed by the word "evangelism" and who show more enthusiasm for their gadgets than their God.

What would life look like if we stopped mass-marketing Jesus and started marketing our faith like Nike and Apple market their products--sharing relationally, from person to person? Using examples from these and other successful companies, author Tim Sinclair challenges Christians to throw out their casual attitudes toward faith and sign on for a marketing campaign for the Savior.

Written with the wit and wisdom of an experienced marketer, "Branded" peels away the feelings of fear and encourages readers how to share their faith in ways that are honest, authentic, and, most importantly, effective.

Branded Pb by Tim Sinclair was published by Kregel Publications in May 2011. The ISBN for Branded Pb is 9780825438943.

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Details for Branded Pb

Page last updated 5th April 2014
Author / Artist
Book FormatPaperback / softback
PublisherKregel Publications (May 2011)
Number of Pages143
Thickness10 mm
Height216 mm
Width137 mm
Product Code3961490
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